Bulk Email Sender: What to Look for Before You Choose
Bulk Email is the process of sending one campaign to thousands, sometimes tens of thousands, of recipients at a single sitting, although technically it means sending to at least fifty recipients at a time through a single email message. Marketing messages, newsletters, updates, coupons, and invitations are the usual contents of bulk emails.
Bulk email may not be the newest marketing ploy, but it certainly remains one of the most effective. Whether distributing information about products or updates or nurturing leads, a bulk email sender provides you with a view of targeted, personalized messages delivered in huge volumes. But in the many options out there, how do you know which one suits you?
What Is a Bulk Email Sender?
Bulk email services allow marketers to reach out to hundreds or thousands of subscribers with maximum ease unlike one-to-one tool-based email services. All that matters is that you have a list of opted-in contacts and a reliable bulk email service.
According to Software Advice, 40% of marketers consider leads generated from e-mail marketing to be of high quality. Bulk email remains to be one of the cornerstones of marketing for a few reasons:
- It scales well for any business size
- It will send considerable traffic to e-commerce sites
- It is highly useful for promotions, product launches, and lead generation
- It allows personalized or automated messages
- It is greater cost efficiency against paid ads
Marketers have come to discover that the relationship between personalization and automation is what really makes the bulk email work-mainly delivering the right message to the right person at the right time. Large-scale or bulk messages can still be sent out to your audience; however, with dynamic content tools, some portions of bulk email can be replaced with content that changes depending on who the recipient is. For example, a publisher may have a daily or weekly newsletter with ads that change based on the subscriber-maybe an invite to an event with one subscriber and a sale on products with another, depending on what the subscriber has shown interest in previously.
Features That Must Be Included in a Bulk Email Sender Service
When choosing a bulk mail service, you have to go beyond the basics. The best platforms do not just send emails; they work to make sure your campaigns reach inboxes, look stunning, and provide serviceable insights.
1. In-Place, Modern, and Mobile-Responsive Templates
Emails should look attractive on any sort of device. The platform should, thus, offer modern responsive templates that are easy to customize.
2. Drag-and-Drop Builder
Save yourself time and give people who do not have design skills a chance to create drop-dead gorgeous emails in no time.
3. Design and Spam Check
Preview how your email will appear in different inboxes and ensure it doesn't get flagged as spam.
4. Send-Time Optimization
Timing matters. Some tools offer send-time optimization to ensure your message reaches users when they're most likely to open.
5. Engagement Segmentation
Not all contacts are the same. Look for tools that help you segment active users from inactive ones to keep your list clean and engaged.
6. Analytics and Reporting
Bad bulk email senders offer little in the way of useful insights on open rates and click-throughs; great ones offer clear evidence of your success and where to adapt your campaigns.
Constant Contact is used for promotional campaigns that can be sent from any other bulk mailing provider. However, it offers higher limits of emails to be sent, better deliverability, and templates that are simple to use.
Great for a business that has to mass-send promotional emails without much complication on the technical side.
Other platforms can offer generous free plans for businesses that want to go for bulk email at a low budget. While almost all free plans limit the number of subscribers, sending volume, or feature sets, they do provide enough to start.
