Challenges Faced

1. Low visibility in Google search and Google Maps.
2. Minimal customer engagement and call inquiries.
3. Unoptimized GMB profile with incomplete business information.
4. Lack of customer reviews and user-generated content.

Strategy & Execution

DH Genix Media implemented a comprehensive GMB optimization strategy to boost the client's local search presence and increase customer engagement:

1. Complete GMB Profile Optimization: Updated business details, service categories, descriptions, and relevant keywords to improve search rankings.
2. High-Quality Visual Content: Added professional photos and videos showcasing services/products to make the listing more appealing.
3. Consistent Posts & Updates: Regularly posted offers, updates, and engaging content to increase visibility and user interaction.
4. Customer Review Strategy: Implemented a structured approach to gather more positive customer reviews, enhancing trust and credibility.
5. Q&A & Engagement: Actively responded to customer inquiries, improving engagement and showcasing prompt customer service.
6. Google Ads for Local Reach: Ran location-based Google Ads targeting potential customers searching for relevant services nearby.
7. Call-to-Action Optimization: Improved CTA buttons like "Call Now" and "Get Directions" to encourage direct customer action.

Results & Achievements

With a well-optimized GMB strategy, the business saw significant improvements in inbound calls and engagement:

• Calls Before: 9 calls per month.
• Calls After: 50+ calls per month (Over 5x increase).
• Increased Search Visibility: Higher rankings in local search results and Google Maps.
• More Customer Engagement: Higher profile views, message inquiries, and direction requests.
• Boosted Brand Credibility: Positive customer reviews and regular updates built trust and improved brand perception.

Key Learnings & Impact

1. Optimizing GMB with relevant keywords and complete details significantly improves local search visibility.
2. Regular posting and engagement drive more interactions and encourage potential customers to take action.
3. Customer reviews play a critical role in building credibility and influencing purchase decisions.
4. CTA optimization and direct response strategies help convert profile views into actual business inquiries.