Case Studies

Transforming a Cloud Kitchen with 360° Digital Branding & Marketing

Client Overview
A cloud kitchen business, registered on multiple food delivery apps, aimed to establish a strong digital presence, drive brand awareness, and boost daily orders. With intense competition in the food industry, the client required a comprehensive marketing strategy to stand out and scale their business from scratch.

Campaign Details

Photo shoot
Video editing
Content designing
Regular posting
Paid ads

Challenges Faced

  • No existing brand identity or digital presence.
  • Low visibility on food delivery platforms and social media.
  • Lack of high-quality content and professional visuals.
  • Need for customer engagement and consistent order flow.
  • Competition from well-established cloud kitchens.

Strategy & Execution

DH Genix Media implemented a 360° branding and marketing approach, covering every aspect of digital growth:

  1. Professional Photoshoot & Branding: Captured high-quality images and videos of food items to enhance listings on food delivery platforms and social media.
  2. Social Media Marketing (SMM): Created engaging content, interactive posts, and promotional campaigns to build a strong brand identity.
  3. Content Creation: Designed visually appealing graphics, videos, and menu promotions tailored for different platforms.
  4. Ad Campaigns & Lead Generation: Ran targeted Facebook, Instagram, and Google Ads to increase brand awareness, boost engagement, and drive sales.
  5. Audience Engagement & Community Building: Increased brand trust through influencer collaborations, customer reviews, and interactive engagement strategies.
  6. SEO & Local Search Optimization: Optimized the cloud kitchen's presence on Google My Business (GMB)and food delivery apps to improve discoverability.
  7. Scaling & Growth Strategies: Analyzed performance metrics and continuously optimized ads, content, and engagement strategies for better reach and conversion.

Results & Achievements

The strategic execution of these marketing initiatives led to remarkable business growth:

  • Scaled from 0 to 50+ daily orders through organic and paid marketing efforts.
  • Achieved 60,000+ page engagements, significantly increasing brand awareness.
  • Ranked higher on food delivery apps due to optimized visuals, descriptions, and promotions.
  • Built a strong digital presence across social media and search platforms, leading to consistent customer interaction and brand loyalty.

Key Learnings & Impact

  1. A strong brand identity with professional photos and consistent social media presence plays a crucial role in customer perception.
  2. Targeted advertising and engagement strategies directly impact customer acquisition and sales.
  3. SEO and local search optimization enhance visibility, making it easier for potential customers to discover the brand.
  4. Data-driven scaling and campaign optimization are essential for continuous growth and sustainability.

Conclusion

By implementing a full-fledged digital marketing and branding strategy, DH Genix Media successfully transformed a new cloud kitchen into a recognized food brand with a growing customer base. This case study showcases our expertise in building brands from scratch and scaling them to success using a data-driven and creative approach